Made in Brazil é uma campanha da Apro, Associação Brasileira de Produção de Obras Audiovisuais, para divulgar e fomentar as produtoras brasileiras no mercado internacional. Por conta do festival de publicidade de Cannes, lançamos essa campanha que buscava trazer uma alegria brasileira, através de formas e cores. O desafio aqui era não cair nas caricaturas de brasilidade, seja em figuras ou nas tradicionais cores verde e amarelo.
made in brazil is a campaign by apro, the brazilian association for the production of audiovisual works, to publicize and promote brazilian production companies on the international market. On the occasion of the Cannes advertising festival, we launched this campaign which sought to bring a Brazilian joy through shapes and colors. The challenge here was not to fall into caricatures of Brazilianness, either in figures or in the traditional green and yellow colors.
Num primeiro momento eu ilustrei 3 boards, com cameras, drones e equipamentos de filamgem, trazendo o preto, rosa, azul e verde como principais cores da paleta.
At first, I illustrated 3 boards with cameras, drones and filming equipment, using black, pink, blue and green as the main colors in the palette.
At first, I illustrated 3 boards with cameras, drones and filming equipment, using black, pink, blue and green as the main colors in the palette.
Então, iniciei um processo de colagem com cenas brasileiras.
Nesse momento também misturei elementos da ilustradora Mel Cerri, convidada para esse projeto.
So I started a collage process with Brazilian scenes. At this point, I also mixed in elements from the illustrator Mel Cerri, who was invited for this project.
Nesse momento também misturei elementos da ilustradora Mel Cerri, convidada para esse projeto.
So I started a collage process with Brazilian scenes. At this point, I also mixed in elements from the illustrator Mel Cerri, who was invited for this project.
Por fim, as ilustrações da Mel ganharam protagonismo e fecharam a campanha.
Finally, Mel's illustrations took center stage and closed the campaign.
Finally, Mel's illustrations took center stage and closed the campaign.
