Pensa num filme tenso. Põe cachorro bravo e bandido nervoso. Pronto, você já pode assistir Mundo Cão, o excelente longa de Marcos Jorge e Lusa Silvestre, estrelado nada mais nada menos por Adriana Esteves, Lázaro Ramos, Babu Santana e Milhem Cortaz.
O processo criativo foi coletivo: designer + roteirista + diretor + fotógrafo. Começamos a pensar nos cartazes a partir do roteiro, sem nenhuma cena filmada nem direção de arte definida. Desafiador. Concluimos que os cartazes deveriam ser mais conceituais, mais psicológicos e sutis, deixando que a luz e os atores revelassem toda a tensão e a dramaticidade da estória. O fotógrafo Zarella Neto criou uma atmosfera teatral e dirigiu os atores nesse mergulho interior. Ficou ótimo! Para completar o visual, criei um logo simples e dinâmico, que interage com cada personagem de maneira única.
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Think of a tense film. Add angry dogs and nervous bandits. Now you can watch Mundo Cão, the excellent feature film by Marcos Jorge and Lusa Silvestre, starring Adriana Esteves, Lázaro Ramos, Babu Santana, and Milhem Cortaz.
The creative process was collective: designer + scriptwriter + director + photographer. We started thinking about the posters from the script, without any filmed scene or defined art direction. Challenging. We concluded that the posters should be more conceptual, more psychological and subtle, letting the light and the actors reveal all the tension and drama of the story. Photographer Zarella Neto created a theatrical atmosphere and directed the actors in this inner dive. It was great! To complete the look, I created a simple and dynamic logo, which interacts with each character in a unique way.
The creative process was collective: designer + scriptwriter + director + photographer. We started thinking about the posters from the script, without any filmed scene or defined art direction. Challenging. We concluded that the posters should be more conceptual, more psychological and subtle, letting the light and the actors reveal all the tension and drama of the story. Photographer Zarella Neto created a theatrical atmosphere and directed the actors in this inner dive. It was great! To complete the look, I created a simple and dynamic logo, which interacts with each character in a unique way.
